Flemingo International is a Dubai based global duty free and travel retail operator with a focus on emerging markets operating across different formats like duty free shops in airports, cruise ships, borders, downtown, seaports; UN commissary shops, diplomatic duty free in addition to inflight supply as well as convenience stores, food & beverage and luxury retail outlets at airports. Today, Flamingo is present in 34 countries with over 200 operations in Asia, Africa, Europe and LATAM.

Industry: Retail & Hospitality

Location: T2, International Airport, Mumbai

Requirement by client:

The transformation of Mumbai International Airport is a one-of-its-kind unique infrastructural project in the world, unlike any other airport development projects. Hence, Flamingo

appointed us to design, build & operate the Digital Display walls at Mumbai Duty Free Zone, matching with the standard of top international duty free zones.

Challenges faced:

Flamingo Mumbai Duty Free at Terminal 2 required an advertising display that would be in sync with their existing theme and the semi-circular structure of airport. Keeping this in mind, Solutions India Systems Private Limited proposed Curved LED displays. Understanding the niche requirement and proposing them the right solution to attract the crowd at Duty free zone was also a major challenge.

Solutions offered:

There are numerous international examples of LED display advertising at airports. But in India T2 of Mumbai International is the first one to install such display format. We emphasised on creating a magnificent and unique in-store experience for Mumbai Duty Free. We studied various display solutions and proposed a large LED Wall at 3 areas within departure and Arrival zones to promote brands / advertisement and increase Flemingo’s revenue. We designed the curved & oval LED walls with 4mm & 5mm Pixel pitch respectively to achieve best of the resolution on their various contents which were to be run on our digital Signage solution & Content development program for their international advertisements.

An exclusive 28 ft. concave and oval LED display with circumference of 75 ft. was installed to serve the purpose. The curved in shape of this huge LED display certainly makes every passer-by stop and look at it for at least few seconds. Its 4mm true colour technology ensured the crystalline picture quality for both curved and oval display. These LED walls majorly display images, video or flash ads to showcase text and animation for the branding of Mumbai Duty Free.

Conclusion:

The concave shaped LED Display wall was first of its kind in the duty free area of Mumbai International Airport T2. The 50+ digital screens and three video walls strategically placed across its stores make sure of constant consumer engagement. The project was completed within 10 weeks with successful testing & handed over well before the opening of international T2 terminal.